Passionate about human-centered design

I help from startups to large organizations shape products and services—focusing on users and business impact.

Thing I do well

Skills (01)

UX/UI Design
Product Design
Design Systems
UX for AI Products
Information Architecture
Complex Problem Solving
User Research
Behavioral Design
Strategic Thinking
Accessibility

Reliability (02)

With a solid background of over 20 years of user experience design, I am a versatile, grounded, analytical, open-minded, reliable, creative, critical thinker and practical designer.

Overall vision (03)

I have a depth of knowledge in Usability and Visual Design, and a generalist V-shaped profile with extensive knowledge in all areas of UX. This allows me to keep an integrated global vision that takes into account user experience, business needs, and technological constraints.

I enjoy working both leading the UX design myself, as well as being part of a UX team, where we all can benefit from each other’s know-how.

Training (04)

Always fond of user experience and design, I believe in lifelong learning. Lately, I’ve been working on AI products and exploring the human–AI interface, where usability meets emerging technology.
#watercolor #Venice
#illustration
That's me!
#watercolor #Gijón
#comicbook #MadridComicCon

Creativity shapes my work and passions 🙂

#oil #painting
#watercolor #village
#photography
#comicbook
#holidays

I help from startups to large organizations create their products and services with a business and user-centric approach.

Education

Program for Management Development PMD

IESE

Digital Design Higher degreee

UOC

Computers Higher degreee

UPSAM

Experiences

2015-2025

Product Design

2011-2020

UX Lead

2001-2010

UX/UI Design