Committed to getting the right design
“It’s not enough to get the design right, you’ve got to design the right thing.”
Bill Buxton
Thing I do well
UX/UI Design
Product Design
Design Systems
UX for AI Products
Information Architecture
Complex Problem Solving
User Research
Behavioral Design
Strategic Thinking
Accessibility
Product Design
Design Systems
UX for AI Products
Information Architecture
Complex Problem Solving
User Research
Behavioral Design
Strategic Thinking
Accessibility
Reliability (02)
With a solid background of over 20 years of user experience design, I am a versatile, grounded, analytical, open-minded, reliable, creative, critical thinker and practical designer.
Overall vision (03)
I have a depth of knowledge in Usability and Visual Design, and a generalist V-shaped profile with extensive knowledge in all areas of UX. This allows me to keep an integrated global vision that takes into account user experience, business needs, and technological constraints.
I enjoy working both leading the UX design myself, as well as being part of a UX team, where we all can benefit from each other’s know-how.
I enjoy working both leading the UX design myself, as well as being part of a UX team, where we all can benefit from each other’s know-how.
Training (04)
Always fond of user experience and design, I believe in lifelong learning. Lately, I’ve been working on AI products and exploring the human–AI interface, where usability meets emerging technology.
I help startups to large organizations create products and services based on insights, with a user-centric and business-growth approach.
Education
UI/UX for AI Products
certification
Stanford University
Program for Management Development PMD
IESE
Digital Design Higher degreee
UOC
Computers Higher degreee
UPSAM
Experiences
2015-2025
Product Design
2011-2020
UX Lead
2001-2010